Expo-nential Loss

Dec 19, 2013 by     Comments Off on Expo-nential Loss    Posted under: Blog

Have you ever been to an expo or trade show for work and found yourself bored out of your mind?

Reminds me of the time I attended my local chamber of commerce’s “Grow Your Business Expo” a couple years back.

It was on a cold, rainy day, and despite the weather folks from every industry — and niches within niches within industries — were packed in the expo hall doing their best to talk up their brand and pitch their products to the few potential partners and customers on hand.   

I attended the show not to pitch a product or get the word out about my brand, but to observe from a far, tucked away on a  bench in the corner of the expo hall where nobody would pay me any attention.

My attention, however, was on the booths and how the folks in them interacted with the attendees.

And there are some amazing products there, but you could tell which of the exhibitors were there because they truly believed in the product, or they were there just to sell the product.

You can get that much by watching each of the exhibitors from a far, watching how they operate and their body language when a customer isn’t in front of their booth and they don’t think anyone is watching.

But unless they’re the owner or founder of the company, or the best sales person in the business, you can tell there’s very little buy-in for the very products they’re pitching, which was a shame.

If you don’t believe in the brand or business you’re working for, you shouldn’t be working there.  And you definitely shouldn’t be in a booth pitching that product to the masses. 

If you find yourself in this situation, whether it’s at a trade show or conference, or at the super market when you run into a friend you haven’t seen in awhile, if you find yourself ashamed or down talking the company you work for, it’s clear you need to walk away. 

Never settle for a job unless it’s a stepping stone to get you to where you want to be, professionally.

Sure, we all have bills to pay and responsibilities to account for, but you can start looking for a company that’s a better fit for you both professionally and financially.

Even when I’m at a job I love, I still keep my eyes on the job boards in my industry because you never know what’s out there and nobody is going to look out for you. If you’re good at what you do, like really good, you’ll get headhunted from larger businesses and corporations, but unless you go after a gig that dream job isn’t going to fall in your lap.

Even when a recruiter tracks you down over LinkedIn or through a recommendation from a friend or former colleague, they’re not going to hand you a six-figure salary and a corner office on a platter. 

You have to work to get yours, just make sure you go get it, or you’ll end up stuck at a desk doing a job you hate for the next five years of your life.

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